Broadcast and Speaking Engagements
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CNBC
In the Oscar-winning director’s newest short documentary, in partnership with Publicis Sapient, digital solutions are a force for good to counter the pandemic’s destabilizing effect.
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New Yorker Film Festival
In the Oscar-winning director’s newest short documentary, in partnership with Publicis Sapient, digital solutions are a force for good to counter the pandemic’s destabilizing effect.
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DisrupTV
DisrupTV Episode 295, Teresa Barreira, Brian K. Reaves, Cindy McGovern.
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DisrupTV
DisrupTV Episode 229, Raja Rajamannar, Teresa Barreira, Perry Hewitt.
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Salesforce
Publicis Sapient's CMO Helps Companies Reinvent the Customer Experience.
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Festival of Marketing Interview
How Marketing Leaders Can Drive Equitable Growth
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Celebrating Our Journey as Immigrants
A conversation between Publicis Sapient's CMO Teresa Barreira and former IBM Chief Accessibility Officer, Frances West where they sit down to share their journeys as immigrants and celebrate the defining moments that have shaped their careers and who they are today.
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The Role Organizational Culture Plays in Enabling Diversity in Leadership
A LinkedIn Live conversation with Publicis Sapient's Global CMO, Teresa Barreira and Sanjay Menon, our India Managing Director. Learn more about the role that organizational culture plays in enabling diversity in leadership.
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International Women's Day: Live Discussion
Join Teresa Barreira, Chief Marketing Officer, and Lucy Thaliath Devassy, Global Chief of Staff, as they kick off Women’s History Month with an open discussion about inclusion and their experiences as women in leadership at Publicis Sapient.
Podcasts and Audio
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Hispanic Executive's the Latino Majority
Teresa Barreira Was Raised To Be A CMO.
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OYP Ep. 36: Teresa Barreira
Power of embracing your roots, the importance of actively seeking diverse and new challenges, and the freeing affect of bringing your authentic self to work.
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Marketing Today ep. 268: Digital Business Transformation
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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Marketing Trends Ep. 406 with Teresa Barreira
Reputation, Relationship, and Revenue With Teresa Barreira, CMO, Publicis Sapient.
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Telling the Story of Tech as a Force for Good
How technology can help solve some of society’s biggest challenges.
Press Appearances
2023
Digiday: Why Publicis Sapient’s CMO is mandating that teams use generative AI (May 11) https://digiday.com/media-buying/why-publicis-sapients-cmo-is-mandating-that-teams-use-generative-ai/
ABC WFTS Tampa Bay: ‘Forgiving Johnny’ - How the Right Digital Tools Altered One Man’s Life for the Better (November 16) https://www.abcactionnews.com/morning-blend/forgiving-johnny-how-the-right-digital-tools-altered-one-mans-life-for-the-better
Exchange4Media: Non-branded content is emerging as a key strategy for brand buidiling (Oct 23) https://www.exchange4media.com/marketing-news/non-branded-content-is-emerging-as-a-key-strategy-for-brand-building-130581.html
Future of Buisness and Tech: Diversity in Business Means More Innovation, Says CMO Teresa Barreira (N.d) https://www.futureofbusinessandtech.com/women-in-leadership/diversity-in-business-means-more-innovation-says-cmo-teresa-barreira/
2022
Hispanic Executive: Teresa Barreira Has a Unifying Strategy for Publicis Sapient (February 21) https://hispanicexecutive.com/teresa-barreira-publicis-sapient/
Press Gazette: Publicis Sapient CMO: ‘A campaign mindset is no longer relevant’ (March 8) https://pressgazette.co.uk/marketing/cmo-of-publicis-sapient-campaign-mindset/
The New Yorker: Ben Proudfoot’s “Never Done” Focuses on Hope, Perseverance, and the Power of Digital (November 14) https://www.newyorker.com/sponsored/story/ben-proudfoots-never-done-focuses-on-hope-perseverance-and-the-power-of-digital
2021
Business Insider: Meet the top executives leading advertising giant Publicis' turnaround as it takes on rivals WPP and Omnicom (February 18) https://www.businessinsider.com/the-29-most-powerful-executives-at-ad-giant-publicis-groupe-2021-1
Martech: Chasing the changing customer (March 21) https://martech.org/martech-chasing-the-changing-customer/
Consultancy.uk: CMO Teresa Barreira on the importance of female leadership (March 22) https://www.consultancy.uk/news/27364/cmo-teresa-barreira-on-the-importance-of-female-leadership
Forbes: A Different Way to Think About Innovation (April 17) https://www.forbes.com/sites/kimberlywhitler/2021/04/17/a-different-way-to-think-about-innovation/?sh=7e2452af38bf
Diversity Q: Why Skills are More Important than Degrees in Today’s Workplace (April 23) https://diversityq.com/why-skills-are-more-important-than-degrees-in-todays-workplace/
Forbes: Driving Growth by Innovating ‘Ways of Working’ (May 8) https://www.forbes.com/sites/kimberlywhitler/2021/05/08/driving-growth-by-innovating-ways-of-working/?sh=3cda05dd63d7
Adweek: Why Publicis Sapient’s Teresa Barreira is transforming the Tech space for Women (May 26) https://www.adweek.com/inside-the-brand/why-publicis-sapients-teresa-barreira-is-transforming-the-tech-space-for-women/
Forbes: How Building a Data-Driven Marketing Organization Can Increase Innovation (August 28) https://www.forbes.com/sites/kimberlywhitler/2021/08/28/how-building-a-data-driven-marketing-organization-can-increase-innovation/?sh=771d67e11ca7
2020
BrandEquity: Covid-19: Explore uncharted territory, test new waters in the lockdown (April 18) https://brandequity.economictimes.indiatimes.com/news/business-of-brands/covid-19-explore-uncharted-territory-test-new-waters-in-the-lockdown/75180424
Econsultancy: A day in the life of… Teresa Barreira, CMO at Publicis Sapient (June 29) https://econsultancy.com/a-day-in-the-life-of-teresa-barreira-cmo-at-publicis-sapient/
Martech: How to set up employee resource groups (July 6) https://martech.org/how-to-set-up-employee-resource-groups/
Martech: How marketing organizations can focus on advancing women in martech (July 7) https://martech.org/advancing-women-in-martech/
Agency Spy: Publicis Sapient Launches Business Content Series ‘The HOW Channel’ (August 14) https://www.adweek.com/agencyspy/publicis-sapient-launches-business-content-series-the-how-channel/
Medium: Teresa Barreira of Publicis Sapient: 3 Non-Intuitive Ways To Grow Your Marketing Career (October 4) https://medium.com/authority-magazine/top-marketing-minds-with-teresa-barreira-of-publicis-sapient-and-kage-spatz-b871ca1679e7
2019
Forbes: Teresa Barreira on CMOs as ‘Cyclists’ That Need Balance And Speed to Bravely Pursue What’s Next (July 28) https://www.forbes.com/sites/billeehoward/2019/07/28/teresa-barreira-cmo/?sh=7b50935846c3