Press Appearances
2025
Variety: ‘Doc Albany,’ Oscar Winner Ben Proudfoot’s Documentary About Real-Life Inspiration for ‘Doc Hollywood,’ to Premiere at Tribeca Festival (April 22) https://variety.com/2025/film/news/doc-albany-ben-proudfoot-world-premiere-tribeca-festival-1236374406/
New York Post: I’m a doctor in rural Georgia — the illnesses, injuries and infections city folk couldn’t imagine (June 10) https://nypost.com/2025/06/10/health/doctor-in-rural-georgia-reveals-most-unusual-exotic-cases/
Media Post: Publicis Sapient Puts 'Human Face' On Its Work Via Healthcare Documentary (April 23) https://www.mediapost.com/publications/article/405288/publicis-sapient-puts-human-face-on-its-work-via.html
Campaign US: Publicis Sapient and director Ben Proudfoot’s ‘Doc Albany’ to premiere at Tribeca Film Festival (April 24) https://www.campaignlive.com/article/publicis-sapient-director-ben-proudfoots-doc-albany-premiere-tribeca-film-festival/1915312
Adgully: Publicis Sapient's 'Doc Albany' Debuts at Tribeca, Exposing Rural Healthcare Gaps (April 24) https://www.adgully.com/post/1027/publicis-sapients-doc-albany-debuts-at-tribeca-exposing-rural-healthcare-gaps
APN News: Director Ben Proudfoot’s Short Documentary ‘Doc Albany,’ Addressing Access in Today’s US Healthcare System, To Make World Premiere at Tribeca Festival (April 24) https://www.apnnews.com/director-ben-proudfoots-short-documentary-doc-albany-addressing-access-in-todays-us-healthcare-system-to-make-world-premiere-at-tribeca-festival/
Martech: Why the AI era could be the revenge of the English major (August 12) https://martech.org/why-the-ai-era-could-be-the-revenge-of-the-english-major/
Passionate in Marketing: Director Ben Proudfoot’s Short Documentary ‘Doc Albany,’ Addressing Access in Today’s US Healthcare System, To Make World Premiere at Tribeca Festival (August 24) https://www.passionateinmarketing.com/director-ben-proudfoots-short-documentary-doc-albany-addressing-access-in-todays-us-healthcare-system-to-make-world-premiere-at-tribeca-festival/
2023
Digiday: Why Publicis Sapient’s CMO is mandating that teams use generative AI (May 11) https://digiday.com/media-buying/why-publicis-sapients-cmo-is-mandating-that-teams-use-generative-ai/
Future of Business and Tech: Diversity in Business Means More Innovation, Says CMO Teresa Barreira (N.d) https://www.futureofbusinessandtech.com/women-in-leadership/diversity-in-business-means-more-innovation-says-cmo-teresa-barreira/
Exchange4Media: Non-branded content is emerging as a key strategy for brand buidiling (Oct 23) https://www.exchange4media.com/marketing-news/non-branded-content-is-emerging-as-a-key-strategy-for-brand-building-130581.html
ABC WFTS Tampa Bay: ‘Forgiving Johnny’ - How the Right Digital Tools Altered One Man’s Life for the Better (November 16) https://www.abcactionnews.com/morning-blend/forgiving-johnny-how-the-right-digital-tools-altered-one-mans-life-for-the-better
2022
Hispanic Executive: Teresa Barreira Has a Unifying Strategy for Publicis Sapient (February 21) https://hispanicexecutive.com/teresa-barreira-publicis-sapient/
Press Gazette: Publicis Sapient CMO: ‘A campaign mindset is no longer relevant’ (March 8) https://pressgazette.co.uk/marketing/cmo-of-publicis-sapient-campaign-mindset/
The New Yorker: Ben Proudfoot’s “Never Done” Focuses on Hope, Perseverance, and the Power of Digital (November 14) https://www.newyorker.com/sponsored/story/ben-proudfoots-never-done-focuses-on-hope-perseverance-and-the-power-of-digital
2021
Business Insider: Meet the top executives leading advertising giant Publicis' turnaround as it takes on rivals WPP and Omnicom (February 18) https://www.businessinsider.com/the-29-most-powerful-executives-at-ad-giant-publicis-groupe-2021-1
Martech: Chasing the changing customer (March 21) https://martech.org/martech-chasing-the-changing-customer/
Consultancy.uk: CMO Teresa Barreira on the importance of female leadership (March 22) https://www.consultancy.uk/news/27364/cmo-teresa-barreira-on-the-importance-of-female-leadership
Forbes: A Different Way to Think About Innovation (April 17) https://www.forbes.com/sites/kimberlywhitler/2021/04/17/a-different-way-to-think-about-innovation/?sh=7e2452af38bf
Diversity Q: Why Skills are More Important than Degrees in Today’s Workplace (April 23) https://diversityq.com/why-skills-are-more-important-than-degrees-in-todays-workplace/
Forbes: Driving Growth by Innovating ‘Ways of Working’ (May 8) https://www.forbes.com/sites/kimberlywhitler/2021/05/08/driving-growth-by-innovating-ways-of-working/?sh=3cda05dd63d7
Adweek: Why Publicis Sapient’s Teresa Barreira is transforming the Tech space for Women (May 26) https://www.adweek.com/inside-the-brand/why-publicis-sapients-teresa-barreira-is-transforming-the-tech-space-for-women/
Forbes: How Building a Data-Driven Marketing Organization Can Increase Innovation (August 28) https://www.forbes.com/sites/kimberlywhitler/2021/08/28/how-building-a-data-driven-marketing-organization-can-increase-innovation/?sh=771d67e11ca7
2020
BrandEquity: Covid-19: Explore uncharted territory, test new waters in the lockdown (April 18) https://brandequity.economictimes.indiatimes.com/news/business-of-brands/covid-19-explore-uncharted-territory-test-new-waters-in-the-lockdown/75180424
Econsultancy: A day in the life of… Teresa Barreira, CMO at Publicis Sapient (June 29) https://econsultancy.com/a-day-in-the-life-of-teresa-barreira-cmo-at-publicis-sapient/
Martech: How to set up employee resource groups (July 6) https://martech.org/how-to-set-up-employee-resource-groups/
Martech: How marketing organizations can focus on advancing women in martech (July 7) https://martech.org/advancing-women-in-martech/
Agency Spy: Publicis Sapient Launches Business Content Series ‘The HOW Channel’ (August 14) https://www.adweek.com/agencyspy/publicis-sapient-launches-business-content-series-the-how-channel/
Medium: Teresa Barreira of Publicis Sapient: 3 Non-Intuitive Ways To Grow Your Marketing Career (October 4) https://medium.com/authority-magazine/top-marketing-minds-with-teresa-barreira-of-publicis-sapient-and-kage-spatz-b871ca1679e7
2019
Forbes: Teresa Barreira on CMOs as ‘Cyclists’ That Need Balance And Speed to Bravely Pursue What’s Next (July 28) https://www.forbes.com/sites/billeehoward/2019/07/28/teresa-barreira-cmo/?sh=7b50935846c3